How do you asses the competition? Yellow pages? Free weeklies? Local radio?

How do you determine the economic health of a community? Must a certain number of businesses exist? Is there a rule of thumb as to how many might advertise?

How do you figure out your rates?

Are display ads a good way to start, especially if local businesses have been priced out of metro dailies? What's the next step up from display ads?

What other questions need to be asked?

Subscribe to receive e-mail alerts from this group.

Enter your email address:

Delivered by FeedBurner